WHAT WE'RE ALL ABOUT

We are ready to create new history and take the world of pageantry in Indonesia to the next level.

With a vision to encourage “Beautiful Confident” woman worldwide, the organization sends a shout out, “The Miss Universe Organization exists to advocate for a future firged by women.

We believe a confident woman can change the world, and the first step is showing up as your beautifully authentic self.” It is one of the most watched pageants in the world with an estimated audience of over 500 milion viewers in over 190 territories. Built platfom for inclusion and continues to be a celebration of diversity, each country around the globe sends a local delegate to participate in the annual Miss Universe event.

The mission is to provide the tools to help women be their personal best and to influence & inspire. Miss Universe is not just a beauty pageant or an event; but is a celebration of women it is platform to giving back.

Anne Jakkaphong Jakrajutatip created history as the transwoman who own global beauty pageant Miss Universe Organization in its 71-year history.

THE HISTORY OF MISS UNIVERSE

A new history has been made in beauty pageant industry; following JKN Global Group, Thailand’s media and content conglomerate officially announced the acquisition of Miss Universe Organization in October 2022. The announcement was made by Jakkapong “Anne” Jakrajutatip, the company’s CEO and its main shareholder.

JKN Global Group purchased a license from Miss Universe Organization for USD 20 million or approximately IDR 311.2 billion. Of course, that also has an impact on the Miss Universe contest in Indonesia, which is now will be held under PT Capella Swastika Karya.

Under the auspice of PT Capella Swastika Karya, Poppy Capella, Chief Executive Officer (CEO) of PT Capella Swastika Karya, appointed as National Director of Miss Universe Indonesia joins hands with Safa Attamimi as Chief Operational Officer of PT Capella Swastika Karya, Eldwen Wang as Chief Executive Officer (CEO) of Miss Universe Indonesia, Niel Dimitrij as Art & Project Director of Miss Universe Indonesia, Riomotret as Visual Director of Miss Universe Indonesia, and Slam Wiyono as Beauty Director of Miss Universe Indonesia. They are ready to create new history and take the world of pageantry in Indonesia to the next level.

Miss Universe Indonesia is expected to be the foremost and inclusive beauty pageant that welcomes all ethnicities, cultures, backgrounds and religions.

Miss Universe Indonesia's main goal is the uniformity and centralization values of the Miss Universe world program in Indonesia.

We believe the transformational leadership will bring some excellent changes, particularly for women empowerment in Indonesia. Hopefully, with this uniformity, the distribution of Miss Universe – Global core values will be more effective.
As the official license holder of Miss Universe Indonesia, PT Capella Swastika Karya also emphasized that the winner of Miss Universe Indonesia would be the only Indonesian representative to compete in Miss Universe.

Under the leadership of Poppy Capella, Miss Universe Indonesia wants to develop and explore millennials women leadership. The main goal is to encourage new generation, millennials and Gen Z, are ready to make changes to make this world a better place. As we believe, with a new leadership, the new face of Miss Universe Global and Indonesia will be able to bring fresh air to the beauty pageant world.

OUR VISION AND MISSION

OUR VISION

Uniforming and centralizing Miss Universe program in Indonesia that globally integrated so Miss Universe global’s core values can be implemented more effectively

OUR MISSION

Organizing provincial, national and international level events that focus on on global scale standard.

Creating “confidently beautiful” Indonesian women, they who can define their own beauty with their personality, characters and occupation.

POPPY CAPELLA

Chief Executive Officer of PT Capella Swastika Karya & National Director Miss Universe Indonesia

Poppy is an Indonesian young woman who has big passion for business and entrepreneurship. From 2010 until 2018, she worked in entertainment industry. In 2021, she started to work as entrepreneur. She became the shareholder at That’so clinic Thailand and now she also serves as Chief Executive Officer (CEO) of PT Capella Swastika Karya along with National Director of Miss Universe Indonesia.